CPIC Checked means more than building trust, it's about having a competitive edge over your competitors, if consumers have a choice, make sure they choose yours.

It's a fact, it's a "dog eat dog world" out there, so how does a typical vendor survive?  The most common answer is "do whatever it takes" great answer! but what does that really mean?
I think this means you have do more than everyone else.  Here's a quick analogy, you have 3 lemonade stands in downtown Toronto, all selling similar drinks, with similar cups, and with similar prices.  The employees even appear to look alike and the staff are chanting still advertisements "get your lemonade here, cold and refreshing".

A potential customer, strolling past the lemonade stands will first observe, and hear the vendors, and yes, they are thirsty. Which stand will they buy the lemonade from? Maybe the first stand, due to our lazy human nature? maybe the one with the nicest smile? maybe the one with the nicest personality? maybe the one who looks happy to be selling something?.. Who knows.  However if you see that one stand the has a sign and even shows you that they wash their hands and each lemons and they use new cups, Thats the stand where i will buy because i trust them, and know that they care about me. "I take 2 large please!"
Sorry to the long drawn out example, but this is why CPIC Checked was created.  To differentiate themselves from others by being transparent, which promotes trust and relationships.
Make sure that your place of business has been screened for criminal record checks, and show off this fact!